HOW TO PLAN A BOOK LAUNCH PARTY THAT SELLS YOUR BOOK.
It is exciting to be a new author after all the rigours of publishing. It can be likened to a woman who just delivered a baby. This is the same euphoric feeling for every author either new to the book publishing scene or always been there.
One way to get the world to learn of your new book is to host a book launch like earlier illustrated, the book launch is a christening event for your new work. This means that friends, family and associates are invited to this spectacular event.
Planning a book launch might be tasking to some extent but if certain ends are held firmly then you would be hosting the best book launch party that will sell your book.
Apart from giving your new book publicity, your book launch is an avenue to make good first sales and quality PR for you as an author. This blogpost will capture some basic things to note before you plan a book launch.
1. CREATE A THEME FOR YOUR BOOK LAUNCH.
This should be very easy to do as you can draw inspiration from the genre your new book belongs to. So, if your new book is a historical fiction work. You can source ideas of historical fiction themes for your book launch invites, souvenirs, dress code, decoration, finger foods, venue and music that will be the highlight of your book party.
2. IDENTIFY YOUR GUESTS.
When drawing up a guest list, it is ideal to identify the calibre of people you are inviting to your launch party. You must ask yourself if they are book lovers, lazy readers, actual buyers or sightseers. As much as you would love to have a book launch with everyone in attendance, it is much more important to have people who are thoroughly invested in literature as guests at your party. You also want to ensure that they have the buying power for you to make great sales at your launch party.
3. INVEST IN PRE BOOK LAUNCH PR.
Public relations which is very much tied to advertising does a lot of magic to the success of any event. Before your book launch it is advisable to invest in digital marketing of your soon to be published book. Just before the release date, you can employ the services of social media experts who know how to leverage social media to increase publicity and create a buzz around events. They would be very beneficial to the success of your launch.
4. CREATE FUN ACTIVITIES
We know it's your book launch party but it's important that you create fun activities to feature within your event. It could be a slot for spoken word performances around the theme of your book, it could also be a game of story twists within your book. Whatever side features you wish to introduce to your book launch party. Do make sure that it is fun and interactive to get every guest at your party socialising.
5. PREPARE EXCITING MEALS
A book launch without an excellent catering experience is a no, no. Books are seen to be boring enough so don't make the mistake of under catering for your guests. You may not need to break the bank to achieve this, but ensure that you serve your guests meals they relish as they talk about your book.
6. CREATE AN AMAZING BOOK SIGNING CORNER
A book launch without an attractive book signing corner is a waste. Dear new author, your book signing corner is your biggest statement for your launch. Get your event planner to design an alluring book signing table which captures the attention of guests as soon as they step into the party arena. The more fascinating your book signing corner the more book purchases you will make. You can trust me on this one.
7. PREPARE MEMORABLE SOUVENIRS
You want your guests to leave with an unforgettable experience of your book launch party. Be sure to make simple yet memorable souvenirs that guests can take out from your events. You may want to go a notch higher in planning by creating personalised souvenirs or pricey gifts for high purchasing guests at your launch party.
Hosting the perfect book launch party may seem nearly impossible but it is very much achievable depending on your zeal, idea bank and the team of planners you work with. Whatever you choose, just remember to make sure that your book launch party is your debut to the world and it's a great opportunity to present yourself and showcase your work in the best light possible.
I wish you a wonderful planning experience.
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